I’m thinking of ways to market my education and skills. I was checking my e-mail as usual and found one from LinkedIn. I’m part of a LinkedIn group with members that blog about different job search topics. I came across a blog with a group member who made the comment, “Everyone has an online brand but does not know it.” Do I really have an online brand and if not, how do I go about creating one? I realized by reading the details of the comment that being a member of LinkedIn is a start to letting the world know about my professional identity. I reread my profile and saw that it did not portray who I am as a professional. I decided that my next step was to revamp my page:
- I uploaded a professional picture
- Wrote a summary about myself and what I can offer employers
- Entered the information found on my resume
- Indicated that groups I have joined
Within less than an hour, there it was in front of me, a professional LinkedIn page for employers to see. I’m sure there is more to add, which I will learn, but it is a start. Did you know that if you searched your name on Google, your LinkedIn account shows up which employers can see? Try it out. It is always a good idea to keep in mind that the information that you have online creates a unique identity for you. Keep it positive and professional!
Article about Social Networking: Managing Your On-line Brand: http://www.montclair.edu/CareerServices/studentservices/articles.html
LinkedIn.com, a business-oriented social networking site: http://www.linkedin.com/
PLEASE COMMENT: There are other websites you can use to create an online brand such as Facebook or Twitter. What have you used to create a professional profile? Share a success story about using these websites to project a professional image.